Showing posts with label cuisine. Show all posts
Showing posts with label cuisine. Show all posts

Tuesday, March 16, 2010

Dede Med, "internet hummus queen"

Wall Street Journal, Shawarma, Ready-to-Eat: Arab Cuisine Invades Camp Pendleton, 16 Mar 2010

"Before she opened her stand, Ms. Hazime, who is also a real-estate broker in Irvine, Calif., had already built up a loyal following for her cooking. Her online alter ego, "Dede Med," is the reigning Internet queen of the mashed chickpea spread called hummus. Ms. Hazime's Web site, featuring recipes, is called "Dede's Mediterranean Kitchen ." She teaches cooking with short, online videos.

"Her hummus video has had more than 343,000 views since it was posted three years ago.

"Ms. Hazime's husband, who owns a computer business installing Google applications, manages her online career. Each night, Mr. Hajibrahim logs onto his computer from the couple's small apartment and searches Arabic food recipes to see where his wife ranks."

Dede Med is here, and looks great. The site contains lots of familiar recipes! Of course, everyone has their own version of key dishes. We certainly need more food on this blog (not just food for thought). I plan to try this out in due course: